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Why CRM?
Why implement Customer Relationship Management (CRM) solution?
- Not having a single view of all prospects and customer touch points across your organization
- Lack of proactive visibility into sales pipeline
- Lost revenue when potential sales opportunities are mishandled or lost due to inefficiencies
- No remote access to data
- Document management and inter-company communication inefficiencies
- Losing customers due to poor or inconsistent service
- Losing valuable customer information
- Outgrown current solutions and processes
What will a Customer Relationship Management implementation do?
- Develops new sales opportunities, enhance diversification, and grow your up-selling and cross-selling opportunities.
- Improves customer service & customer retention - single unified view of all customer information
- Allows better decision-making - accurate and timely customer information and history at your fingertips
- Produces greater efficiency - do more with less and reduce non value-add activities
- Provides a foundation for growth
Increased Sales + Lower Admin Costs + Increased Customer Loyalty =
Higher Profits
These are just some of the measurable ROI benchmarks to consider:
- Sales Revenue
- Marketing campaign results
- Profitable customers
- Customer retention
- Cost per sale
- Average profit margin
- Market share
- Units sold
- Increased qualified leads
- Number of calls/visits per day
- Sales cycle duration
- Customer satisfaction level
- Profit margins.
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