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Core Components of the
CRM Boss™built on GoldMine® software
(Customer Relationship
Management
Business Operating
Software System)
Marketing Automation - In order to build
lasting - and more profitable - customer relationships, your need to
identify, execute and replicate effective marketing initiatives across all
your channels. An Automated CRM system provides the tools for marketing
teams to:
- Develop, target and implement campaigns
- Preferred method of delivery (e-mail, direct mail, fax, or
phone/appt call)
- Respectful 1 to 1 marketing
- Automated processes (business rules) based on "Best
Practices"
- Profitable prospect and customer profiles
- Manage and analyze marketing budgets
- Maintain lists and track responses
- Track collateral distribution
- Analyze campaign results
Sales Force Automation (SFA) -SFA enable
you to analyze the entire sales cycle and successfully many your sales
pipeline - from first contact to final sale. SFA system provide the tools
for sales teams to:
- Provide quoting, sales forecasting, and opportunity management
- Perform analysis to ensure time and energy are spent on the deals
most likely to close
- Improve lead distribution and tracking
- Utilizing reports or online sales, activity and performance analyze
tools
- Centralized contact and interactions information
- Enable time management tools
- Effectively process quotes and orders
- Provide remote sales staff with instant access to corporate
information
Customer Support Automation - Your customer
support department must develop the relationships that create customer
loyalty and generate repeat sales. Automated CRM provides customer support
teams with tools they need to:
- Increase call center efficiency
- Improve customer service processes
- Create cross-sell and up-sell opportunities
- Better manage interactions and call escalation
- Deliver higher levels of customer service
- Field dispatch implementation to increase customer satisfaction,
increase revenue, and reduce administrative costs
Back Office and Website Integration - Draw
valuable customer information for strategic analysis, improved customer
support, and enhanced marketing initiatives.
- View critical back office information from your CRM solutions
- Initiate Automatic Processes and alerts base on strategic
information
- Integrated your website for customers/prospects request for service
or information
- Utilize the CRM Boss Toolbar to link common applications and
information together into a single view
Details of Key CRM Boss™ Components:
- List Management and Prospect Profiles
- Preferred Method of Information Delivery (Direct Mail/E-mal/Fax)
- Qualifying and Telemarketing Tools
- Campaign Management
- Sales Forecasting and Opportunity Management
- Customer Service and Support Capabilities
- Calendar and Activity Scheduling
- Time Management Tools
- Integrated E-mail Solution
- Linking Documents & Touches to Prospect and Customer Records
- Document Management
- Knowledge Base Information Center
- Business Rules & Automated Processes
- Remote Access (Internet & Wireless) and Data Synchronization
- Internet & Back Office Integration
- Sales, Customer Service, and Administrative Workflow
- Customer Profile Information
- Enterprise Wide Communication Server
- Management Intelligence Monitoring & Data Mining Tools
- Profitability Analysis
- Extensive Reporting Capabilities
Conclusion:
The CRM Boss™ (Customer Relationship Management Business Operating
Software System) core components are Marketing Automation, Sales Force
Automation, and Customer Support Automation. Successful companies promote
Customer Relationship Management as a business culture to "Attract
and Keep Customers for Life". ACW Solutions' CRM Boss™ builds on
proven CRM technology by making CRM components easier to use, applying
'best of business practices" and integrating existing back office
systems for a complete business operating software system (Boss).
ACW Solutions' Vision of Success - Increased
Profits
Increase Sales (10 to 15%)
Reduce Administrative Costs and Efforts (10 to 15%)
Increase Customer Loyalty (Reducing customer defection by 5% can double
profits) |
